Content is marketing’s lifeblood — you can’t market without it. But there’s more to writing than just slapping a few words on the page. Customers want relevant, high-quality content that speaks to them at every stage throughout the buying journey (from awareness to consideration to decision). Engaging content should be everywhere they are – social media, newsletters, blog posts, case studies, videos, whitepapers, webpages, and infographics all fall under the content marketing umbrella. When this daunting task overwhelms you, we are here to help.
Blogging for Business
Blogging is not an option for your business anymore; it’s a necessity. Blogs need to be filled with rich keywords, focused on solving problems and offering valuable information to your customers, and you already know that you get the best results by posting weekly, if not more often. That can be downright overwhelming, but it is doable with the right team.
Persuasive Copywriting
Good marketing still requires copywriters. In fact, some would argue that the role of the copywriter is more important than ever especially when you find yourself struggling to get your key messages across. Understanding how to influence the type of prospects you want to attract is just one part of the equation; the other is determining how they expect to receive those messages.
The Need for Speed
If you are constantly working against deadlines or managing simultaneous campaigns, you need to be able to produce content quickly. However, maintaining quality can be a challenge when you’re racing against the clock. This is why Blue Star’s team is filled with trained journalist. Our team prides itself on their research skills, accuracy, and fast-writing strategies.
Client Portfolio
Anderson Intl • 2025
Blog: 5 Keys to Maintaining Oilseed Processing Quality Control
The primary objective of any oilseed processing operation is to squeeze as much oil from the seed as possible by separating the liquid fat from the solid meal.
McGowan • 2025
Blog: Why Your Business Needs Cyber Liability Insurance
In many ways, every company is a tech company in the modern business landscape. No matter the industry, all companies must use technology to communicate with customers, employees, and partners.
CBTS • 2025
Blog: Mitigating risk in the adoption of AI in networking
An interesting aspect of the AI revolution is that artificial intelligence is being used to solve the problems that AI creates in the first place.
Adherex • 2025
Blog: Top Nine Common Industrial Packaging Design Mistakes
Designing suitable packaging is a delicate balance of function, accessibility, product protection, user safety, marketing, and sustainability. Overemphasize one area, and the other areas suffer.
OnX • 2025
Blog: Nine best practices for seamless AI integration in UCaaS
Unified Communications as a Service (UCaaS) has transformed how enterprises collaborate by combining various channels—such as voice, video conferencing, and messaging—into a single platform.
Pace • 2024
Blog: How Much Do Truck Drivers Make?
Truck driving is one of the few jobs where a worker can earn a good wage and benefits that does not require a college degree. All drivers need to get started is a CDL A and some on-the-job training.
Adherex • 2024
Blog: Six Timesaving Tips to Increase Warehouse Efficiency
Warehouses have many moving parts. Anyone familiar with warehouse operations knows that increasing efficiency in these environments is easier said than done.
Positive Peers • 2024
Blog: 10 Easy Habits to Improve Your Mental Health
Mental and physical health go hand in hand—your mind affects your body, and vice versa. That means you can be the best athlete in the world, but also be unhealthy, if you aren’t taking care of your mental needs.
Anderson Intl • 2024
Blog: Diagnosing Common Problems with an Oilseed Extrusion Machine
Before an expeller press can crush oilseeds to separate the liquid fat from the solid meal, most seeds need to be pre-heated and pre-treated to prepare the material for pressing.
Positive Peers • 2024
Blog: Attachment vs. love: how to spot the difference
Ever felt like you’re tangled in a web of emotions, trying to figure out whether it’s genuine love or just attachment? It’s easy to confuse the two, especially when both feel intense and consuming.
CBTS • 2024
Blog: GenAI drives need for an effective cloud migration plan
The cloud has proven to be a valuable resource in the continuing struggle to expand data environments, improve flexibility and performance, and lower the overall cost of IT infrastructure.
McGowan • 2024
Blog: CPA Trends for 2025: Navigating a New Era in Accounting
As CPAs navigate an evolving landscape, understanding CPA trends will be crucial to staying competitive and providing value to clients.
Resources
Five things to expect from your b2b content marketing editor
In the blossoming digital era, developing strong, consistent digital content for your organization can make a difference in your growth prospects and overall success.
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Ethical AI: Part 1 - The Ethical Issues with AI in Content Marketing
I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use.
Read more >>
Build your blog content strategy around quantity, quality, and cadence
Before we start, we admit to updating our blog less than we should. But as the saying goes, “The baker’s children don’t eat cake.” Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed ourselves.
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