Content is marketing’s lifeblood — you can’t market without it. But there’s more to writing than just slapping a few words on the page. Customers want relevant, high-quality content that speaks to them at every stage throughout the buying journey (from awareness to consideration to decision). Engaging content should be everywhere they are – social media, newsletters, blog posts, case studies, videos, whitepapers, webpages, and infographics all fall under the content marketing umbrella. When this daunting task overwhelms you, we are here to help.
Blogging for Business
Blogging is not an option for your business anymore; it’s a necessity. Blogs need to be filled with rich keywords, focused on solving problems and offering valuable information to your customers, and you already know that you get the best results by posting weekly, if not more often. That can be downright overwhelming, but it is doable with the right team.
Good marketing still requires copywriters. In fact, some would argue that the role of the copywriter is more important than ever especially when you find yourself struggling to get your key messages across. Understanding how to influence the type of prospects you want to attract is just one part of the equation; the other is determining how they expect to receive those messages.
The Need for Speed
If you are constantly working against deadlines or managing simultaneous campaigns, you need to be able to produce content quickly. However, maintaining quality can be a challenge when you’re racing against the clock. This is why Blue Star’s team is filled with trained journalist. Our team prides itself on their research skills, accuracy, and fast-writing strategies.
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