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Anderson harvests opportunity out of a crisis with a strong manufacturing marketing strategy
“In the midst of every crisis lies great opportunity.”- Albert Einstein When the novel coronavirus struck its massive blow in 2020, many industries suffered. The manufacturing industry, however, had already been dealing with complex challenges—an aging workforce, a...
Every cloud migration has a PMS 877 lining
When you are a design and marketing agency creating content for an enterprise technology company in your client portfolio, and you've done the deep dive on everything cloud, you will eventually write your own story about your cloud migration experience. And ours?...
How to create an environment that allows women to flourish at work
Before Blue Star, I was in the corporate workforce and experienced all the same issues and discrimination women still face today. Sexual harassment, pay gap, gender bias, lack of opportunity, exclusion, etc. It's ironic to think about my intentions back then, but when...
GDUSA awards show how our clients inspire creativity
Blue Star is a lean team. We're small but mighty. And if you've partnered with us, you know the incredible amount of work our crew produces over a year. We manage to pump out a massive volume of projects because our team is organized, accessible, and highly talented....
The 1 thing that makes going virtual a raging success
This B2B marketing agency is officially going virtual. Blue Star turned 23 this year. We've been a scrappy, powerful little company – starting in my house with one employee – me. Since then, we have grown, and I can honestly say today I own a national company with...
Content communication is marketing’s lifeblood
Content communication is marketing's lifeblood — you can't market without it Ask seven different people about marketing and you're likely to get seven different answers. But when you break it down, marketing is purely about content communication and how much and where...
Pop It To Block It expands, focuses reach of HIV prevention efforts with Blue Star marketing campaign
Medication is only effective if people take it, and in the case of some prescription pharmaceuticals, cost and lack of access can prevent patients from taking a desperately needed drug. For individuals at risk of contracting HIV, access to pre-exposure prophylaxis...
Why Blogging Matters
Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking...
Image Naming for SEO
Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a habit. Why is image naming important? Have...
Duplicate Content Do’s and Don’t’s
We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site than to start from scratch. But what price do you pay...
Why Keyword Stuffing Can Kill Your SEO
The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword stuffing.’ A little history… Keyword stuffing used to be a best...
How much should you lean on industry benchmarks?
As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow us to set goals to aim to outperform our competitors. And while this...
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