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GDUSA awards show how our clients inspire creativity

GDUSA awards show how our clients inspire creativity

Blue Star is a lean team. We're small but mighty. And if you've partnered with us, you know the incredible amount of work our crew produces over a year. We manage to pump out a massive volume of projects because our team is organized, accessible, and highly talented....

The 1 thing that makes going virtual a raging success

The 1 thing that makes going virtual a raging success

This B2B marketing agency is officially going virtual. Blue Star turned 23 this year. We've been a scrappy, powerful little company – starting in my house with one employee – me. Since then, we have grown, and I can honestly say today I own a national company with...

Why Blogging Matters

Why Blogging Matters

Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking...

Image Naming for SEO

Image Naming for SEO

Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a habit.  Why is image naming important? Have...

Duplicate Content Do’s and Don’t’s

Duplicate Content Do’s and Don’t’s

We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site than to start from scratch. But what price do you pay...

Why Keyword Stuffing Can Kill Your SEO

Why Keyword Stuffing Can Kill Your SEO

The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword stuffing.’  A little history… Keyword stuffing used to be a best...

How much should you lean on industry benchmarks?

How much should you lean on industry benchmarks?

As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow us to set goals to aim to outperform our competitors. And while this...

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BLUE STAR IS A CREATIVE AGENCY 
WITH PROVEN EXPERIENCE IN
 HEALTHCARE, TECHNOLOGY, 
MANUFACTURING, ENGINEERING, HIGHER EDUCATION, AND B2B FOR MID TO ENTERPRISE LEVEL ORGANIZATIONS. 

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