Social MANAGEMENT

Social media is a critical touchpoint for B2B brands. Our team creates strategic, high-quality content and visuals, manages paid campaigns, and drives engagement—all designed to amplify your brand and deliver measurable results.

Social Strategy & Content

We develop a tailored posting schedule, craft messaging, and design visuals, ensuring every post is planned, polished, and aligned with your brand voice and business goals.

Paid Social & Ad Management

We create, manage, and optimize campaigns across LinkedIn, Facebook, and other platforms, maximizing reach, engagement, and ROI.

Analytics & ROI Optimization

We track, measure, and report performance to continually refine strategy, creative, and campaigns—making sure every post, ad, and interaction drives real business impact.

Case study: The Long Game of Social Media Optimization

We’ve managed social media for The McGowan Companies for nearly a decade. In the last few years, strategic optimizations—refined messaging, new layouts, and amplifying what works—have boosted engagement, reach, and brand presence, proving that lasting success comes from a thoughtful, evolving strategy.

Current Client Portfolio

Pomeroy

Pomeroy is an industry-recognized global technology solutions and services provider focused on supporting the digital workforce.

Anderson International

Anderson International is the global leader in precission oilseed extraction machinery.

Adherex Brands

Adherex provides packaging and specialty adhesion solutions for distributors and OEMs, helping protect products, optimize performance, and streamline operations.

Cleveland Clinic in Your Community

CCIYC is a Facebook outreach effort supporting Cleveland Clinic’s North East Ohio Clinic hospitals, family health facilities, specialty centers, programs, and  events.

MetroHealth: Positive Peers

The MetroHealth System is a nationally ranked non-profit, public health care system located in Cleveland, Ohio. Their Positive Peers private app supports young people living with HIV.

Animal Healthcare

Blue Star provides white-labeled content, social media, and creative services for multiple enterprise clients in the animal health sector.

Robenalt Law

Robenalt Law Firm, Inc. is a team of personal injury attorneys and business litigators located in Cleveland, Ohio.

The McGowan Companies

The McGowan Companies is a multi-generational leader in U.S. insurance, serving over 1,000,000 clients through 50+ specialized business units.

Past Client Work

CBTS

CBTS is a leading technology provider to more than 3,000 organizations in all industries, including dozens of Fortune 500 and Global 2000 companies.

OnX Canada

OnX Canada is a leading technology solution provider that serves businesses, healthcare organizations, and government agencies across Canada.

PhotoSat

PhotoSat leverages satellite technology to deliver unique geospatial data for  mining engineers and geologist.

Asurint

Asurint is a consumer reporting agency that collects information and compiles consumer reports (also known as background reports, background checks, background screening reports, etc.).

Pace Drivers

Pace Drivers is a nationwide truck driver recruiting agency that connects qualified CDL and non‑CDL drivers with employers through vetted placement, screening, and onboarding support

Geisenger

Geisinger is among the nation’s leading providers of value-based care, serving 1.2 million people in urban and rural communities across Pennsylvania. 

Community West Foundation: Straight from the Heart

Straight from the Heart is a raffle which raises funds for cardiovascular outreach programs, technology and research in the communities served by Avon, Fairview and Lutheran hospitals. 

Resources

Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh

Discover how a visual brand refresh for a manufacturing client—by remixing existing templates, photos, and content—boosted engagement and rekindled audience interest through fresh, strategic visual content.

Avoid These 5 Social Media Mistakes: Best Practices for Success

We examine the five key mistakes in social media marketing and the best practices that fix them.

Boost vs Paid Social Ads: Houston, Explain the Problem

The distinction between boosting a post and creating a sponsored ad comes down to control, targeting, and objectives.

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216-375-2277  |  info@bluestar-design.com