Inbound Marketing

Why Blogging Matters

Why Blogging Matters

Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking...

Image Naming for SEO

Image Naming for SEO

Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a habit.  Why is image naming important? Have...

4 Signs You are Ready for Marketing Automation

4 Signs You are Ready for Marketing Automation

Marketing automation can push your sales and promotion efforts into the fast lane — but only if you’re prepared for it. That’s a point many companies miss in their hunger for sales. They want marketing automation software because it seems so powerful in principle. Who...

3 Benefits of a Marketing Retainer

3 Benefits of a Marketing Retainer

A marketing retainer helps agencies and clients stop bouncing from one project to the next. Retainers also cement lasting relationships because they naturally align the interests of marketers and the companies they work for. But what does a marketing retainer look...

Anatomy of a Good Blog Post

Anatomy of a Good Blog Post

Blogs are part of the lifeblood of inbound marketing. They not only help you create useful content for your readers, but they also help build your reputation as an authoritative source for information in your field. However, just because you blog doesn’t mean...

4 Ways to Create Newsletters People Actually Read

4 Ways to Create Newsletters People Actually Read

Your business might be the perfect candidate for email newsletters. And, you might be smart to begin sending one out. Email marketing is a cost-efficient way to drive leads to your site, and sending a newsletter can help you build relationships with customers....

7 Email Marketing Tips You Might Not Think of

7 Email Marketing Tips You Might Not Think of

There’s a science to creating the perfect email. From the subject to the footer, your email needs to engage recipients and prevent them from pressing delete. After all, as soon as they’re bored, they will delete a marketing email. You have to captivate your audience...