Creative briefs are essential to how marketing teams communicate with agencies, freelancers, and internal teams. But they are also where projects can quickly go off the rails. In a survey from the consulting firm Better Briefs, 80% of marketers think that they are...
There’s a buzz happening in boardrooms and budget meetings right now, and it goes something like this: "We have AI now. How much of our marketing team do we really need?" It's a fair question on the surface. AI tools are genuinely impressive. They produce content...
In enterprise technology, there’s a rhythm to how language evolves. A new term surfaces at conferences. Analysts begin using it, earnings calls repeat it, and suddenly, every IT solution provider is “AI-native, composable, autonomous, and agentic.” The internal...
Writing a technology procurement case study is like trying to climb a mountain in flip-flops. It’s always going to be painful. Picture this: You land a great customer. Results are solid. You pitch the idea of a case study, and then legal gets involved, and the dreaded...
When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...
In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google's Universal Analytics in 2012. Google Analytics was a...
Once, while in New York, my colleagues took me to a zombie-themed escape room for “fun.” This was honestly the last thing on earth I wanted to experience. But before I knew it, I was locked in a small room with my peers, a “zombie” crawling on all fours, and thousands...
Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...
In the blossoming digital era, developing strong, consistent digital content for your organization can make a difference in your growth prospects and overall success. But it is a full-time job that even well-intentioned professionals will find challenging to devote...
In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s...
I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...
Before we start, we admit to updating our blog less than we should. But as the saying goes, "The baker's children don't eat cake." Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed ourselves. This year, we are...