b2b marketing support

content, social, and Creative for Enterprise Marketing Teams

Blue Star is a B2B strategic marketing support agency

with extensive experience in technology, manufacturing, and healthcare.

At Blue Star, we conceptualize, build, and implement online marketing campaigns. We produce rich blog content, comprehensive social media strategies, and creative eBooks to attract customers to your site. We develop landing pages, automate workflows, and analyze data to connect the dots between marketing and sales. We name companies, design memorable logos, and assist marketers with maintaining a strong brand.

And we do all of this at the speed of business.

BLUE STAR BY THE NUMBERS

Years of Business

Satisfied Clients

Expert Teammates

%

Female-Led Team

~Jobs Completed/Yr

We are a woman-owned, women-led, award-winning agency,
with team members across the U.S.

CONTENT

Blogging is not an option for your business anymore; it’s a necessity. Your customers are looking for relevant, high-quality content that speaks to them at every stage of their buying journey. Blue Star can help you create both the quantity and quality of content that you need.

Our Content Portfolio

SOCIAL

Social media is a full-time job — sometimes several full-time jobs. Every single post, reply, like, and comment should be guided by a plan that is furthering your long-term business goals. Together, we’ll establish and pursue the goals that you’re racing to achieve.

Our Social Portfolio

CREATIVE

Visual storytelling is more prominent than ever (thanks to social media and mobile browsing), and it’s forcing brands to step up their game. We understand the pace and pressures of delivering the exceptional work with short lead times that the digital world demands.

Our Creative Portfolio

WHO WE WORK FOR

VIEW ALL CLIENTS

OUR STRENGTHS

Blue Star is known for exceptional customer service, creating order out of chaos, and giving attention to detail.

We are easy to work with, need little direction, and pride ourselves on understanding the nuances of the market segments that we serve.

We are experienced, professional, accessible, attentive, responsible, affordable, and fast.

OUR PROCESS

At Blue Star, we manage projects, ensure they are completed on time and on budget, and invite clients to join us weekly for online reviews and updates.

We collaborate with clients through an online task management application that provides a visual overview of the entire scope of work.

Out team structure is flat. You always work with our “A” team so valuable information isn’t lost in translation.

OUR NATIONAL TEAM

We’re a proven team spread out across the US with extensive resources.

You have full access to our experienced and talented team members who make sure your objectives are heard and effectively executed.

With Blue Star, you get excellent customer service, thoughtful research and planning, an integrated creative process, and results to be proud of.

How we work

CURRENT BLOGS

Ethical AI: Part 2 – Best Practices of Using Gen AI Responsibly

In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s clients while avoiding the ethical and...

Ethical AI: Part 1 – The Ethical Issues with AI in Content Marketing

I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...

Build your blog content strategy around quantity, quality, and cadence

Before we start, we admit to updating our blog less than we should. But as the saying goes, "The baker's children don't eat cake." Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed ourselves. This year, we are...