Content is marketing’s lifeblood — you can’t market without it. But there’s more to writing than just slapping a few words on the page. Customers want relevant, high-quality content that speaks to them at every stage throughout the buying journey (from awareness to consideration to decision). Engaging content should be everywhere they are – social media, newsletters, blog posts, case studies, videos, whitepapers, webpages, and infographics all fall under the content marketing umbrella. When this daunting task overwhelms you, we are here to help.
Blogging for Business
Blogging is not an option for your business anymore; it’s a necessity. Blogs need to be filled with rich keywords, focused on solving problems and offering valuable information to your customers, and you already know that you get the best results by posting weekly, if not more often. That can be downright overwhelming, but it is doable with the right team.
Good marketing still requires copywriters. In fact, some would argue that the role of the copywriter is more important than ever especially when you find yourself struggling to get your key messages across. Understanding how to influence the type of prospects you want to attract is just one part of the equation; the other is determining how they expect to receive those messages.
The Need for Speed
If you are constantly working against deadlines or managing simultaneous campaigns, you need to be able to produce content quickly. However, maintaining quality can be a challenge when you’re racing against the clock. This is why Blue Star’s team is filled with trained journalist. Our team prides itself on their research skills, accuracy, and fast-writing strategies.
CBTS • March 2020
Blog: Tech Channel Partner
In our channel partner world, you’re the superhero
Anderson Intl • March 2020
Blog: Oilseed Processing Data
Routinely pulling data samples helps to anticipate changes and streamline processing operations
CBTS • July 2020
Blog: Tech Covid Preperation
CBTS and state administrators collaborate to prepare for overwhelming call volume
McGowan • May 2019
Blog: Insurance Cannabis Risk
Risk Management for CPAs Serving Cannabis Clients
Anderson Intl • Jan 2020
Blog: Processing Training
Anderson’s Mandatory Training Program is the New Journeyman for Processing Success
CBTS • April 2020
Blog: Tech 5G & Wireless Coverage
5G and Beyond: Future-Proofing In-Building Wireless Coverage
McGowan • Jan 2020
Blog: Insurance Active Shooter
The Rise of Mass Shootings: Houses of Worship Prepare for the Worst
Positive Peers • May 2020
Blog: HIV Testing for Teens
Should teens get tested for HIV? YAAASSSSSS!
Positive Peers • Jun 2020
Blog: Fun, Safe Sex
Spicy sex: How to keep sexy time fun & fresh
CBTS • 2019
A Software-Defined WAN is a Business Imperative
Pop2Block • May 2020
Blog: Inquiring about PrEP
What’s up doc? Talking to your doctor about PrEP
CBTS • July 2020
Blog: Tech IT Staffing & Covid
H1 Visa suspension creates uncertainty, new IT staffing opportunities
BLUE STAR IS A CREATIVE AGENCY WITH PROVEN EXPERIENCE IN HEALTHCARE, TECHNOLOGY, MANUFACTURING, ENGINEERING, HIGHER EDUCATION, AND B2B FOR MID TO ENTERPRISE LEVEL ORGANIZATIONS.
2658 SCRANTON ROAD, SUITE 1, CLEVELAND OH 44113
216-334-1312 / 216-375-2277