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Ethical AI: Part 1 – The Ethical Issues with AI in Content Marketing
I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...
Build your blog content strategy around quantity, quality, and cadence
Before we start, we admit to updating our blog less than we should. But as the saying goes, "The baker's children don't eat cake." Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed ourselves. This year, we are...
The exhaustive search: How to find a missing logo
Gathering assets from a client is the first (and most crucial) part of every project process. As a B2B marketing agency, our clients will ask for partner and corporate logos to be included in their collateral. During the gathering phase, we might get plenty of quality...
Power to the people who work for small businesses
Owning a small business is crazy hard. If you are a small business owner, take a hot second and pat yourself on the back. You are doing an amazing job. However, another group of individuals deserves a major high-five, and those are the people who work for us. Joining...
Blue Star recognized with four GDUSA awards
Blue Star was recognized with four awards in GDUSA's 60th anniversary American Graphic Design Awards. For 60 years, Graphic Design USA (GDUSA) has been a source of news and information for graphic designers and the broader creative community. In addition to the print...
Blue Star brings home four Marcom Awards
Each year, we recognize the outstanding efforts of our content team and writing partners by participating in one of the most prestigious marketing communication competitions. We are very proud to announce our winners in the 2023 MarCom Awards. About MarCom MarCom...
Anderson harvests opportunity out of a crisis with a strong manufacturing marketing strategy
“In the midst of every crisis lies great opportunity.”- Albert Einstein When the novel coronavirus struck its massive blow in 2020, many industries suffered. The manufacturing industry, however, had already been dealing with complex challenges—an aging workforce, a...
Every cloud migration has a PMS 877 lining
When you are a design and marketing agency creating content for an enterprise technology company in your client portfolio, and you've done the deep dive on everything cloud, you will eventually write your own story about your cloud migration experience. And ours?...
How to create an environment that allows women to flourish at work
Before Blue Star, I was in the corporate workforce and experienced all the same issues and discrimination women still face today. Sexual harassment, pay gap, gender bias, lack of opportunity, exclusion, etc. It's ironic to think about my intentions back then, but when...
GDUSA awards show how our clients inspire creativity
Blue Star is a lean team. We're small but mighty. And if you've partnered with us, you know the incredible amount of work our crew produces over a year. We manage to pump out a massive volume of projects because our team is organized, accessible, and highly talented....
The 1 thing that makes going virtual a raging success
This B2B marketing agency is officially going virtual. Blue Star turned 23 this year. We've been a scrappy, powerful little company – starting in my house with one employee – me. Since then, we have grown, and I can honestly say today I own a national company with...
Content communication is marketing’s lifeblood
Content communication is marketing's lifeblood — you can't market without it Ask seven different people about marketing and you're likely to get seven different answers. But when you break it down, marketing is purely about content communication and how much and where...
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