Digital Content

GEO vs SEO: How to Show Up in AI Searches

GEO vs SEO: How to Show Up in AI Searches

When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...

UTM Codes: Your Fast Pass to Google Analytics

UTM Codes: Your Fast Pass to Google Analytics

In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google's Universal Analytics in 2012. Google Analytics was a...

GA4 basics: How to Escape the Chaos and Find Clarity

GA4 basics: How to Escape the Chaos and Find Clarity

Once, while in New York, my colleagues took me to a zombie-themed escape room for “fun.” This was honestly the last thing on earth I wanted to experience. But before I knew it, I was locked in a small room with my peers, a “zombie” crawling on all fours, and thousands...

Why Blogging Matters

Why Blogging Matters

Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking...

Image Naming for SEO

Image Naming for SEO

Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a habit.  Why is image naming important? Have...

Duplicate Content Do’s and Don’t’s

Duplicate Content Do’s and Don’t’s

We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site than to start from scratch. But what price do you pay...