Digital Content

3 Content Types You Need in Your B2B Strategy

3 Content Types You Need in Your B2B Strategy

You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be organic, sponsored, and direct sponsored.  What’s the difference...

How we use Trello

How we use Trello

Does your team struggle with project management and staying organized? You're not alone. Only 22% of organizations use project management software, even though 77% of high-performing projects use project management software. Marketing teams have several projects in...

Level-Up your Strategy with Targeted Advertising

Level-Up your Strategy with Targeted Advertising

The right place and time are becoming more than just luck with capabilities for advertising. Marketers are taking their user experience to the next level by delivering content that is the most relevant to customers.  Finding your ideal audience Customized content...

How to live-stream with confidence

How to live-stream with confidence

In a world where taking events to the digital space is a major step in staying relevant, live-streaming has been a key tool in keeping up. From live-streamed concerts to paint-and-sips to workouts, organizations worldwide are proving that streaming is the secret to...

Instagram features to use in your social strategy

Instagram features to use in your social strategy

Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...

Social Media Metrics That Matter

Social Media Metrics That Matter

Digging into social media reports can be an overwhelming task. And once you finally become a pro, critical benchmarks seem to change.  Before wading into the waters of which metrics your organization should be tracking, it’s important to note that each of our clients...

Go Against Intuition: Add External Links to Blog Posts

Go Against Intuition: Add External Links to Blog Posts

Adding external links (links that go to other websites) might sound like it’s counterproductive. You might be worried that you’re directing traffic away from your website, that your website won’t look legitimate (because you have to consult other sources), or that it...

B2B Social Media Trends for 2020

B2B Social Media Trends for 2020

Social media changes every day. While we do our best to stay on our toes with the latest trends, we often see platforms adding new features overnight that become the next hottest craze. It’s crucial to integrate these new tools into our marketing strategies as quickly...