Videos can do things words can never do: Show a smile lighting up a child’s face. Capture a snowboarder careening down a slope. Freeze a gymnast sticking a landing. So why don’t more company blogs have video content? There are plenty of so-called reasons for avoiding...
If you have a business blog, that’s a step in the right direction. Blogging isn’t just a cornerstone of the “inbound marketing methodology.” It is also a way to keep your website looking professional, tell your readers new updates about your business, and stay in...
So your mind’s made up: You’re convinced that content marketing can strengthen your healthcare business. So what’s next? For starters, take a minute and reflect on what you’re getting yourself into. You’re going to need more money, more people, more decisions and more...
You wrote a blog that is 1,000 words – perfect length – great job! You were careful to use keywords in your headline, first paragraph, and URL. Very nice! Your page title is spot-on at 65 characters. You have links to previous content. You threw in some easy-to-digest...
About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...
People need to trust their doctors, nurses, and anybody else who can help them recover from illnesses and injuries. Once we find a doctor or a medical practice we like, trust helps forge a bond that can last the rest of our lives. This reality gives healthcare...
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