Creative

The exhaustive search: How to find a missing logo

The exhaustive search: How to find a missing logo

Gathering assets from a client is the first (and most crucial) part of every project process. As a B2B marketing agency, our clients will ask for partner and corporate logos to be included in their collateral. During the gathering phase, we might get plenty of quality...

How we use Trello

How we use Trello

Does your team struggle with project management and staying organized? You're not alone. Only 22% of organizations use project management software, even though 77% of high-performing projects use project management software. Marketing teams have several projects in...

5 Common Typography Mistakes Every Designer Should Avoid

5 Common Typography Mistakes Every Designer Should Avoid

“It's not a mistake to make a mistake, but it's a mistake to repeat the same mistake.” – Author Unknown The first mistake you should never make as a designer is thinking that you're not responsible for the text in a layout. The art of arranging type is called...

Why do Business Cards Still Work?

Why do Business Cards Still Work?

Business cards haven’t lasted this long due to some warped sense of tradition or nostalgia. They’ve managed to stick around because they still add value to the networking experience. Whether you’re at a conference, mixer, or backyard BBQ, a business card allows you to...

Three Great Resources to Learn More About Design Software

Three Great Resources to Learn More About Design Software

At Blue Star Design, we use Adobe Creative Cloud applications to create everything from app avatars and email graphics to ads, brochures, and trade show booths. Click here to see our portfolio.  Some of our favorite design applications include InDesign (for page...

Crop Where it Counts

Crop Where it Counts

The one change request I always seem to get from clients is to “stop chopping the tops off people’s heads.” Now that sounds pretty gruesome and violent. But I am not a savage (a pirate maybe, but definitely not a savage). And I’m really not doing any chopping — I am...

Adventurous Type: The Decorative Drop Cap

Adventurous Type: The Decorative Drop Cap

As the self-described type nerd in the office, I am always looking for interesting typography e­­xamples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...