Gathering assets from a client is the first (and most crucial) part of every project process. As a B2B marketing agency, our clients will ask for partner and corporate logos to be included in their collateral. During the gathering phase, we might get plenty of quality...
Does your team struggle with project management and staying organized? You're not alone. Only 22% of organizations use project management software, even though 77% of high-performing projects use project management software. Marketing teams have several projects in...
PDFs (Portable Document Formats) were created by Adobe 25 years ago and they've served as an excellent way to share photo- and font-embedded designs ever since. (See this Adobe Blog for more PDF history.) At Blue Star Design, we send our proofs to clients via PDF....
“It's not a mistake to make a mistake, but it's a mistake to repeat the same mistake.” – Author Unknown The first mistake you should never make as a designer is thinking that you're not responsible for the text in a layout. The art of arranging type is called...
Business cards haven’t lasted this long due to some warped sense of tradition or nostalgia. They’ve managed to stick around because they still add value to the networking experience. Whether you’re at a conference, mixer, or backyard BBQ, a business card allows you to...
As marketers, we know we need to stay on-trend. To speak to younger generations, we have to use their language. One of the newest and most well-known languages of Gen Z and millennials is the animated GIF. It’s no secret that video content is some of the most consumed...
At Blue Star Design, we use Adobe Creative Cloud applications to create everything from app avatars and email graphics to ads, brochures, and trade show booths. Click here to see our portfolio. Some of our favorite design applications include InDesign (for page...
The one change request I always seem to get from clients is to “stop chopping the tops off people’s heads.” Now that sounds pretty gruesome and violent. But I am not a savage (a pirate maybe, but definitely not a savage). And I’m really not doing any chopping — I am...
You wrote a blog that is 1,000 words – perfect length – great job! You were careful to use keywords in your headline, first paragraph, and URL. Very nice! Your page title is spot-on at 65 characters. You have links to previous content. You threw in some easy-to-digest...
As the self-described type nerd in the office, I am always looking for interesting typography examples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...
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