Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get very different results from the two. Some background first,...

It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best practice to utilize industry-known keywords in social media posts,...

As marketers, we're always looking for ways to improve our strategy and show leadership that the work we're doing is driving results. But, how do you prove that your recent campaign was effective in leading people to your website? That's where UTM codes come in.  What...