Why Blogging Matters
Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking higher in SEO. And how do you do that? By continuously adding new content to your website. Which leads us to the wonderful world of blogging.
Do I need to write blogs?
Short answer: Yes. Updating your website is the quickest and best way to help your ranking. The more webpages you have, the more opportunities there are for crawlers to scan for relevant keywords and rank your page higher. Posting regular content (at least once a month) keeps the search engines’ eyes on you. Marketing Insider Group recommends posting 11 times per month, or 2-4 times per week. We understand it’s not realistic to go from zero to 100, so try starting with 2 times per month and slowly ramp it up.
Blogging increases your site duration
Furthermore, the more content you have on your website, the longer people will spend on your site. In turn, you’ll see your site duration increase, and your bounce rate decrease. And, if people are spending more time on your website, clicking from page to page, then search engines will identify your website as useful — and hint: this also helps your ranking.
Image: Marketing Insider Group
Think about it, if you only have 4-5 pages on your website, how long will people realistically stay on it? Give your users more to read and keep them engaged on your site.
It draws attention to your most important pages
By linking your website’s other pages (think: links to your services or contact page), you’re showing the search engine what’s important. When the search engines determine which of your pages to highlight, they’ll look for which ones you’ve linked back to internally most frequently. For instance, if you’re a manufacturing company, link back to your pages talking about your equipment and services.
Blogging gets people talking
While there’s no direct correlation between SEO and social media, giving your audience something to share has several benefits.
For starters, every time someone shares a link to your blog on social media, it draws viewers to your site. The more traffic that’s drawn to your website, the more points you score towards your SEO.
Interested in learning more about SEO?
Check out our blog on image naming for SEO.
Second, if your blogs get shared on social media, you can start to generate buzz. And the more your name gets mentioned online, the more curious viewers begin to be about who you are and what you do. Thus, leading them to seek out your website.
Lastly, if people learn who you are from a social media post, there’s a possibility that they’ll remember your name. And if they remember you, they’ll do a Google search for you later when they need your services. Even if you’re a B2B company, people will remember you from LinkedIn or Twitter.
Through blogging, you’re creating ways for people to share who you are, what you do, and get talking about you. Remember: brand awareness never hurts a company.
Blogging matters
If your team doesn’t have to have the time or resources to write blogs, consider hiring an agency. The benefits of bringing on an extended team are that they already know how to write SEO optimized content, have strong writers for every industry, and can do all the heavy lifting for you (including posting the blogs to your site!).
But at the end of the day, blogging matters. It’s a critical tool in keeping your site fresh and updated, getting more social media traction, increasing your keyword usage, and lowering your bounce rate.
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