Welcome to Blue Star.
We are an idea design studio.
We design, we market, we use technology to move ideas forward. We concept, we create. Our approach is integrated and layered, never linear. Our focus – sharp – on your next prospect, next donation, next sale. Protecting your brand, protecting your client base. We’re designers who understand business. We’re business people who understand design.
Our belief – every idea big or small deserves the respect of great design.
We are Blue Star.
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7 Social Media Insights for Small BusinessDive in, it's not that scary!
And as much as I’d like to tell you there is a simple 10-step guide for EXACTLY what you should do to set up a great social media presence – there isn’t, so take a deep breath and hang on tight, we can get through this together.
- Do what works for you. Depending on your business, availability, resources, etc., there are numerous ways you could go about your social media strategy. You don’t have to have a Facebook, Twitter, Tumblr and Pinterest – you just need to have something. Choose the tools that reach your audience and to which you can devote the time to monitor and update on a regular basis.
- Be professional. Even if you are creating a personal account, keep it respectful of others by steering clear of political, religious or overly opinionated topics. You don’t want to offend anyone and reduce the chance of having someone as a future customer. You will also gain respect by showing the restraint and professionalism on all your social networks.
- Have fun. Being professional doesn’t mean you can’t have fun. Engage with others, share tweets, repin your competitor – don’t be afraid to mix and mingle. Just be natural and your personality will show through.
- Consistency is key. Begin establishing or building upon your brand through your social media efforts. Be consistent with writing style, tone and themes in your posts. This will allow others to recognize your brand as they navigate to your site, blog or see you on other social networks.
- You get what you give. Finding the time may be hard, so create a plan that works for you. Your small business can only reap the benefits of social media if you find enough time to post and interact throughout the week. Automating your posts can be helpful, but still keep an eye out for interactions and be prompt to respond and thank others.
- Listen, listen, listen. Go on the different social networks and monitor what your audience, customers, partners and competitors are talking about. This will help you know where to focus your efforts, but will also help you decide what you should be talking about. And remember this is not a one time thing; you should continue to listen and figure out how your business can add value to the conversation.
- Unleash your creativity. No one will follow you if you are only selling yourself, so think outside of the box. Create posts related to your industry, audience interests and hot topics in social media and relate them to your business. Show your team, and your personality, through photos and video, building your company’s culture and once again, your brand.
The biggest mistake you can make in social media is to ignore it and not try to learn. It may sound like frivolous work when you are busy running a company, but your customers and competitors are using it with or without you.The good news is that it is never too late to start. Take these insights and create or revise your plan; always be flexible and open to making your social media efforts better.
Good luck!
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Ronald McDonald House of Cleveland Chooses Flier Styler
“Flier Styler™ ensures we stay on brand without having to micromanage layout and content creation,” said Samantha Stroud, Marketing and Communications Manager at Ronald McDonald House of Cleveland. “Since content is entered directly into the tool by our volunteers and employees, Flier Styler™ reduces the amount of time required to create, edit and approve content for publication. With Flier Styler™, users are guided through the creation process, so content is more likely to be on target and the final product will be consistent with our brand and will look great.”
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