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Case study: Achieving top SEO and SERP rankings with a targeted keyword strategy

Case study: Achieving top SEO and SERP rankings with a targeted keyword strategy

by Julia Briggs | Jan 23, 2025 | Case Study

Our client [CBTS] is an enterprise technology solution provider that serves a diverse range of over 3,000 global clients. Over the past year, the company took on a significant challenge: it wanted to improve its organic keyword rankings (via SEO) and increase its...
Case Study: The Strategic Power of Website Content Creation

Case Study: The Strategic Power of Website Content Creation

by Julia Briggs | Dec 17, 2024 | Case Study

The Client Pace Drivers is a national staffing and recruiting firm specializing in the trucking and transportation industry. Founded in 2009 by a former trucker driver, the company connects hiring managers and drivers with a driver-first approach, ensuring all...
Agile marketing: What is the methodology, and why does it matter?

Agile marketing: What is the methodology, and why does it matter?

by Julia Briggs | Nov 13, 2024 | Inbound Marketing

I own two Goldendoodles, one of which is highly dood-i-ly. While he can sleep in a variety of weird-o positions and masterfully steal sharp objects off countertops, I would not say he is agile. He can clumsily leap our couch in a single bound. Still, I assure you he...
Why interviews are key to writing effective digital marketing case studies

Why interviews are key to writing effective digital marketing case studies

by Julia Briggs | Sep 12, 2024 | Case Study

Just like with art, humans connect most strongly with storytelling that isn’t afraid to dive into specifics. It’s in the vivid details—those relatable, clearly defined moments—that we recognize challenges and aspirations we all share. Confessional songwriting and...
Four tips to avoid rush jobs and improve your creative process

Four tips to avoid rush jobs and improve your creative process

by Julia Briggs | Jul 18, 2024 | Creative

When my kids were young and still living at home, I often squeezed grocery shopping into the spare 20 minutes between music lessons. But after zipping through Giant Eagle in a frenzy, it was almost guaranteed I would forget one essential ingredient and have to carve...
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