Four tips to avoid rush jobs and improve your creative process
When my kids were young and still living at home, I often squeezed grocery shopping into the spare 20 minutes between music lessons. But after zipping through Giant Eagle in a frenzy, it was almost guaranteed I would forget one essential ingredient and have to carve...
Build your blog content strategy around quantity, quality, and cadence
Before we start, we admit to updating our blog less than we should. But as the saying goes, “The baker’s children don’t eat cake.” Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed...
The exhaustive search: How to find a missing logo
Gathering assets from a client is the first (and most crucial) part of every project process. As a B2B marketing agency, our clients will ask for partner and corporate logos to be included in their collateral. During the gathering phase, we might get plenty of quality...
