by Julia Briggs | Apr 9, 2026 | Manufacturing, Marketing
How to build clarity when everything is still foggy There’s a moment after an acquisition closes when the expectation is deceptively simple: start marketing. The problem? The foundation isn’t there yet. No finalized brand architecture. No aligned...
by Julia Briggs | Mar 20, 2026 | Digital Content, Technology
In enterprise technology, there’s a rhythm to how language evolves. A new term surfaces at conferences. Analysts begin using it, earnings calls repeat it, and suddenly, every IT solution provider is “AI-native, composable, autonomous, and agentic.” The internal...
by Julia Briggs | Feb 28, 2026 | About Blue Star, Case Study
Each year, we recognize the outstanding efforts of our team by participating in the most prestigious marketing communication and graphic design competitions. Awards such as these validate our creative talents, help us attract equally talented people as we grow, and...
by Julia Briggs | Feb 12, 2026 | Digital Content
Writing a technology procurement case study is like trying to climb a mountain in flip-flops. It’s always going to be painful. Picture this: You land a great customer. Results are solid. You pitch the idea of a case study, and then legal gets involved, and the dreaded...
by Julia Briggs | Jan 8, 2026 | Small Business Advice
A project misses a deadline. A shipment gets lost. A campaign underperforms. When a client bypasses normal channels to call my cell, the intent is clear. The conversation won’t begin with what happened—it will start with: “Who did this?” How easy it is,...
