Blog

GEO vs SEO: How to Show Up in AI Searches

Aug 7, 2025 | Digital Content

When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...

The Best Time to Send B2B Emails: Timing Strategies That Drive Engagement

Jul 24, 2025 | Inbound Marketing

In today’s world of overflowing inboxes and non-stop notifications, even the best email can get buried–unless it lands at just the right moment. Timing isn’t just a bonus; it can make or break your open and click-through rates. Unlike B2C audiences, B2B readers don’t...

UTM Codes: Your Fast Pass to Google Analytics

Jul 10, 2025 | Digital Content

In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google's Universal Analytics in 2012. Google Analytics was a...

Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh

Jun 12, 2025 | Branding

When scrolling through social media, you see a sea of content—videos, graphics, carousels, text overlays, GIFs, music, audio, and more. It’s fast, loud, and endless. And it’s why people are so good at ignoring what they don’t want to see. This overwhelm is why visuals...

GA4 basics: How to Escape the Chaos and Find Clarity

May 29, 2025 | Digital Content

Once, while in New York, my colleagues took me to a zombie-themed escape room for “fun.” This was honestly the last thing on earth I wanted to experience. But before I knew it, I was locked in a small room with my peers, a “zombie” crawling on all fours, and thousands...

Case study: The Long Game of Social Media Optimization

May 15, 2025 | Case Study

“Change is the only constant.”- Heraclitus (and every social media manager on the planet) Social media is one of the most dynamic and fast-evolving spaces in digital marketing. Algorithms shift, trends come and go, platform features get updated or scrapped, and...

Boost vs Paid Social Ads: Houston, Explain the Problem

Apr 17, 2025 | Social Media

In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting...

Getting into a Google Analytics Account: Help!

Mar 20, 2025 | Inbound Marketing

“Can you send me the login to our Google Analytics account?” is the most common question our clients ask us. I’m not knocking anyone; losing your login key for anything is common. I literally hook my house keys to my purse when not in use so that my purse becomes the...

A recipe for how to write a blog with minimal client input

Mar 6, 2025 | Inbound Marketing

One holiday, I was in the kitchen with my mom as she was making dinner. She was halfway along when her recipe card shifted, fell through a slit in the countertop, and buried itself behind the kitchen cabinets—all information and instructions, poof – gone. My husband...

Case Study: Writing Website Content with Minimal Information

Feb 20, 2025 | Case Study

Our client is a technology solutions provider supporting thousands of locations. They focus on strategic technical staffing, professional services, and managed digital systems. Last year, new leadership stepped in and quickly acquired additional companies. With a new...

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

Feb 6, 2025 | Digital Content, Inbound Marketing, Uncategorized

Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...

Case study: Achieving top SEO and SERP rankings with a targeted keyword strategy

Jan 23, 2025 | Case Study

Our client [CBTS] is an enterprise technology solution provider that serves a diverse range of over 3,000 global clients. Over the past year, the company took on a significant challenge: it wanted to improve its organic keyword rankings (via SEO) and increase its...