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A recipe for how to write a blog with minimal client input
One holiday, I was in the kitchen with my mom as she was making dinner. She was halfway along when her recipe card shifted, fell through a slit in the countertop, and buried itself behind the kitchen cabinets—all information and instructions, poof – gone. My husband...
Case Study: Writing Website Content with Minimal Information
Our client is a technology solutions provider supporting thousands of locations. They focus on strategic technical staffing, professional services, and managed digital systems. Last year, new leadership stepped in and quickly acquired additional companies. With a new...
New Social Media Platforms: Navigating the Shifting Social Landscape in 2025
Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...
Avoid These 5 Social Media Mistakes: Best Practices for Success
Contents: Mistake #1: Defining your audience too broadly / being on too many platforms Mistake #2: Only posting "sales-y" posts Mistake #3: Not investing in social media ads Mistake #4: Using the wrong tone (too many cooks in the kitchen) Mistake #5: Inconsistent...
Agile marketing: What is the methodology, and why does it matter?
I own two Goldendoodles, one of which is highly dood-i-ly. While he can sleep in a variety of weird-o positions and masterfully steal sharp objects off countertops, I would not say he is agile. He can clumsily leap our couch in a single bound. Still, I assure you he...
Blue Star wins seven MarCom and GDUSA Awards in 2024
Each year, we recognize the outstanding efforts of our team by participating in the most prestigious marketing communication and graphic design competitions. Awards such as these validate our creative talents, help us attract equally talented people as we grow, and...
Five things to expect from your b2b content marketing editor
In the blossoming digital era, developing strong, consistent digital content for your organization can make a difference in your growth prospects and overall success. But it is a full-time job that even well-intentioned professionals will find challenging to devote...
Four tips to avoid rush jobs and improve your creative process
When my kids were young and still living at home, I often squeezed grocery shopping into the spare 20 minutes between music lessons. But after zipping through Giant Eagle in a frenzy, it was almost guaranteed I would forget one essential ingredient and have to carve...
Ethical AI: Part 2 – Best Practices of Using Gen AI Responsibly
In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s...
Ethical AI: Part 1 – The Ethical Issues with AI in Content Marketing
I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...
Build your blog content strategy around quantity, quality, and cadence
Before we start, we admit to updating our blog less than we should. But as the saying goes, "The baker's children don't eat cake." Blue Star is guilty of spending most of our time and efforts serving client needs while neglecting to feed ourselves. This year, we are...
The exhaustive search: How to find a missing logo
Gathering assets from a client is the first (and most crucial) part of every project process. As a B2B marketing agency, our clients will ask for partner and corporate logos to be included in their collateral. During the gathering phase, we might get plenty of quality...
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