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UTM Codes: Your Fast Pass to Google Analytics

UTM Codes: Your Fast Pass to Google Analytics

In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google's Universal Analytics in 2012. Google Analytics was a...

GA4 basics: How to Escape the Chaos and Find Clarity

GA4 basics: How to Escape the Chaos and Find Clarity

Once, while in New York, my colleagues took me to a zombie-themed escape room for “fun.” This was honestly the last thing on earth I wanted to experience. But before I knew it, I was locked in a small room with my peers, a “zombie” crawling on all fours, and thousands...

Case study: The Long Game of Social Media Optimization

Case study: The Long Game of Social Media Optimization

“Change is the only constant.”- Heraclitus (and every social media manager on the planet) Social media is one of the most dynamic and fast-evolving spaces in digital marketing. Algorithms shift, trends come and go, platform features get updated or scrapped, and...

Boost vs Paid Social Ads: Houston, Explain the Problem

Boost vs Paid Social Ads: Houston, Explain the Problem

In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting...

Getting into a Google Analytics Account: Help!

Getting into a Google Analytics Account: Help!

“Can you send me the login to our Google Analytics account?” is the most common question our clients ask us. I’m not knocking anyone; losing your login key for anything is common. I literally hook my house keys to my purse when not in use so that my purse becomes the...

Case Study: Writing Website Content with Minimal Information

Case Study: Writing Website Content with Minimal Information

Our client is a technology solutions provider supporting thousands of locations. They focus on strategic technical staffing, professional services, and managed digital systems. Last year, new leadership stepped in and quickly acquired additional companies. With a new...

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