The AI wave is here. Discover why the most successful businesses combine AI with human expertise instead of replacing strategy with automation. I’ve been in digital and technology marketing for a long time. Long enough to have watched this industry reinvent itself —...
There are a lot of big feelings about AI in marketing, both for and against. On LinkedIn, AI is either the anti-Christ or the key to delivering humanity into its next golden age. There’s not a lot of nuance between the two. Beyond some high-profile disasters, there...
There’s a buzz happening in boardrooms and budget meetings right now, and it goes something like this: "We have AI now. How much of our marketing team do we really need?" It's a fair question on the surface. AI tools are genuinely impressive. They produce content...
How to build clarity when everything is still foggy There's a moment after an acquisition closes when the expectation is deceptively simple: start marketing. The problem? The foundation isn't there yet. No finalized brand architecture. No aligned messaging. No org...
A risky idea is spreading among IT solution providers. It sounds brilliant, efficient, even forward-thinking: “We can cut costs by letting our marketing agency go, reduce our marketing staff to one really smart and energetic coordinator, and let AI handle the rest.”...
In today’s world of overflowing inboxes and non-stop notifications, even the best email can get buried–unless it lands at just the right moment. Timing isn’t just a bonus; it can make or break your open and click-through rates. Unlike B2C audiences, B2B readers don’t...
“Can you send me the login to our Google Analytics account?” is the most common question our clients ask us. I’m not knocking anyone; losing your login key for anything is common. I literally hook my house keys to my purse when not in use so that my purse becomes the...
One holiday, I was in the kitchen with my mom as she was making dinner. She was halfway along when her recipe card shifted, fell through a slit in the countertop, and buried itself behind the kitchen cabinets—all information and instructions, poof – gone. My husband...
Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...
Contents: Mistake #1: Defining your audience too broadly / being on too many platforms Mistake #2: Only posting "sales-y" posts Mistake #3: Not investing in social media ads Mistake #4: Using the wrong tone (too many cooks in the kitchen) Mistake #5: Inconsistent...
I own two Goldendoodles, one of which is highly dood-i-ly. While he can sleep in a variety of weird-o positions and masterfully steal sharp objects off countertops, I would not say he is agile. He can clumsily leap our couch in a single bound. Still, I assure you he...
Content communication is marketing's lifeblood — you can't market without it Ask seven different people about marketing and you're likely to get seven different answers. But when you break it down, marketing is purely about content communication and how much and where...