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Advantages and Challenges of Healthcare Content Marketing

Nov 4, 2016 | Digital Content

About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...

The Value of Content Marketing for Healthcare Organization

Oct 12, 2016 | Digital Content, Healthcare, Inbound Marketing

People need to trust their doctors, nurses, and anybody else who can help them recover from illnesses and injuries. Once we find a doctor or a medical practice we like, trust helps forge a bond that can last the rest of our lives. This reality gives healthcare...

Adventurous Type: The Decorative Drop Cap

Jul 25, 2015 | Creative

As the self-described type nerd in the office, I am always looking for interesting typography examples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...