by Julia Briggs | Sep 23, 2020 | Digital Content, Marketing
Why Blogging Matters SUBSCRIBE TO OUR BLOG Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our...
by Julia Briggs | Sep 16, 2020 | Digital Content, Marketing
Image Naming for SEO SUBSCRIBE TO OUR BLOG Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a...
by Julia Briggs | Sep 9, 2020 | Digital Content, Marketing
Duplicate Content Do’s and Don’t’s SUBSCRIBE TO OUR BLOG We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site...
by Julia Briggs | Sep 2, 2020 | Digital Content
Why Keyword Stuffing Can Kill Your SEO SUBSCRIBE TO OUR BLOG The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword...
by Julia Briggs | Aug 26, 2020 | Digital Content
How much should you lean on industry benchmarks? SUBSCRIBE TO OUR BLOG As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow...
