Kent Bridgeman, Author at Blue Star

GEO vs SEO: How to Show Up in AI Searches

by Kent Bridgeman | Aug 7, 2025 | Digital Content

When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...

Ethical AI: Part 2 – Best Practices of Using Gen AI Responsibly

by Kent Bridgeman | Jun 20, 2024 | Digital Content

In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s clients while avoiding the ethical and...

Ethical AI: Part 1 – The Ethical Issues with AI in Content Marketing

by Kent Bridgeman | May 15, 2024 | Digital Content

I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...

GEO vs SEO: How to Show Up in AI Searches

Ethical AI: Part 2 – Best Practices of Using Gen AI Responsibly

Ethical AI: Part 1 – The Ethical Issues with AI in Content Marketing

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