by Kent Bridgeman | Jun 18, 2026 | Marketing
There are a lot of big feelings about AI in marketing, both for and against. On LinkedIn, AI is either the anti-Christ or the key to delivering humanity into its next golden age. There’s not a lot of nuance between the two. Beyond some high-profile disasters, there...
by Kent Bridgeman | Aug 7, 2025 | Digital Content
When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...
by Kent Bridgeman | Jun 20, 2024 | Digital Content
In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s clients while avoiding the ethical and...
by Kent Bridgeman | May 15, 2024 | Digital Content
I’ve gone from 100% anti-generative AI to a reluctant adopter. One of the reasons I was so unwilling to embrace gen AI as a copywriter is the many ethical issues surrounding AI use. It feels a bit nihilistic to feed the machine that may one day put me out of work...
