Natalia Peralta, Author at Blue Star

Boost vs Paid Social Ads: Houston, Explain the Problem

by Natalia Peralta | Apr 17, 2025 | Social Media

In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting...

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

by Natalia Peralta | Feb 6, 2025 | Digital Content, Inbound Marketing, Uncategorized

Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...

Avoid These 5 Social Media Mistakes: Best Practices for Success

by Natalia Peralta | Jan 9, 2025 | Inbound Marketing

Contents: Mistake #1: Defining your audience too broadly / being on too many platforms Mistake #2: Only posting “sales-y” posts Mistake #3: Not investing in social media ads Mistake #4: Using the wrong tone (too many cooks in the kitchen) Mistake #5:...

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

Avoid These 5 Social Media Mistakes: Best Practices for Success

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