Natalia Peralta, Author at Blue Star

Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh

by Natalia Peralta | Jun 12, 2025 | Branding

When scrolling through social media, you see a sea of content—videos, graphics, carousels, text overlays, GIFs, music, audio, and more. It’s fast, loud, and endless. And it’s why people are so good at ignoring what they don’t want to see. This overwhelm is why visuals...

Boost vs Paid Social Ads: Houston, Explain the Problem

by Natalia Peralta | Apr 17, 2025 | Social Media

In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting...

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

by Natalia Peralta | Feb 6, 2025 | Digital Content, Inbound Marketing, Uncategorized

Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...

Avoid These 5 Social Media Mistakes: Best Practices for Success

by Natalia Peralta | Jan 9, 2025 | Inbound Marketing

Contents: Mistake #1: Defining your audience too broadly / being on too many platforms Mistake #2: Only posting “sales-y” posts Mistake #3: Not investing in social media ads Mistake #4: Using the wrong tone (too many cooks in the kitchen) Mistake #5:...

Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

Avoid These 5 Social Media Mistakes: Best Practices for Success

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