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7 Essentials of Healthcare Content Marketing to Get You Started
So your mind’s made up: You’re convinced that content marketing can strengthen your healthcare business. So what’s next? For starters, take a minute and reflect on what you’re getting yourself into. You’re going to need more money, more people, more decisions and more...
How to USE Design-driven Blogging to Supercharge Your Blog
You wrote a blog that is 1,000 words – perfect length – great job! You were careful to use keywords in your headline, first paragraph, and URL. Very nice! Your page title is spot-on at 65 characters. You have links to previous content. You threw in some easy-to-digest...
Advantages and Challenges of Healthcare Content Marketing
About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...
The Value of Content Marketing for Healthcare Organization
People need to trust their doctors, nurses, and anybody else who can help them recover from illnesses and injuries. Once we find a doctor or a medical practice we like, trust helps forge a bond that can last the rest of our lives. This reality gives healthcare...
Adventurous Type: The Decorative Drop Cap
As the self-described type nerd in the office, I am always looking for interesting typography examples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...
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