Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t. You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...
Google can bestow life upon your business, granting search results that help you sell your products and services and outmaneuver competitors. Well, it can — as long as you avoid the dreaded Google penalty. The penalty happens to websites that run afoul of Google’s...
Adding a blog post to your website is a cinch. It's everything else that gets complicated. Developing post ideas Researching Outlining Assigning Writing Editing Illustrating Optimizing for search Getting stakeholder approval Publishing Promoting on social media You...
Research is the bedrock of content that converts shoppers into buyers. Why? Because it helps ensure your content is credible, helpful, and engaging. Credible: Strong content weeds out the junk on authoritative insights. Authority builds trust that strengthens bonds...
If you’ve found the benefits of content marketing, chances are that your competitors have, too. Your job as a marketing manager is to ensure that your content is better than your competitors. It needs to be more engaging, interesting, well-written, and precise than...
It’s well known that social media has proven to be a valuable channel for many brands. Observing the success of others can tempt marketers into giving social media a whirl themselves. However, many dive into social media without having a real strategy and therefore...
In my time as a social media manager, I’ve encountered a lot of people who think they could do my job simply because they have a Facebook or Twitter account. I have been on social media since the early days of MySpace. I was on Facebook back when you had to have an...
Blogs are part of the lifeblood of inbound marketing. They not only help you create useful content for your readers, but they also help build your reputation as an authoritative source for information in your field. However, just because you blog doesn’t mean...
As marketers, we know we need to stay on-trend. To speak to younger generations, we have to use their language. One of the newest and most well-known languages of Gen Z and millennials is the animated GIF. It’s no secret that video content is some of the most consumed...
Videos can do things words can never do: Show a smile lighting up a child’s face. Capture a snowboarder careening down a slope. Freeze a gymnast sticking a landing. So why don’t more company blogs have video content? There are plenty of so-called reasons for avoiding...
If you have a business blog, that’s a step in the right direction. Blogging isn’t just a cornerstone of the “inbound marketing methodology.” It is also a way to keep your website looking professional, tell your readers new updates about your business, and stay in...
So your mind’s made up: You’re convinced that content marketing can strengthen your healthcare business. So what’s next? For starters, take a minute and reflect on what you’re getting yourself into. You’re going to need more money, more people, more decisions and more...