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4 Signs You are Ready for Marketing Automation

Jan 22, 2018 | Inbound Marketing

Marketing automation can push your sales and promotion efforts into the fast lane — but only if you’re prepared for it. That’s a point many companies miss in their hunger for sales. They want marketing automation software because it seems so powerful in principle. Who...

Google Adwords — How it Works, Why you Need it, When to Use it

Jan 15, 2018 | Digital Content

Google AdWords is the system that puts all those ads at the top of your Google search results. Companies invest in AdWords because it’s a savvy companion to traditional search engine optimization. That being said, we did not say AdWords is superior to traditional, or...

3 Benefits of a Marketing Retainer

Jan 8, 2018 | Inbound Marketing

A marketing retainer helps agencies and clients stop bouncing from one project to the next. Retainers also cement lasting relationships because they naturally align the interests of marketers and the companies they work for. But what does a marketing retainer look...

3 SEO Factors You can Manage for Improved Ranking

Dec 26, 2017 | Digital Content

Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t. You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...

5 Major Google Penalties and How to Avoid Them

Nov 23, 2017 | Digital Content

Google can bestow life upon your business, granting search results that help you sell your products and services and outmaneuver competitors. Well, it can — as long as you avoid the dreaded Google penalty. The penalty happens to websites that run afoul of Google’s...

Top 3 Favorite Project Tools for Content Creation

Why Research is Vital to Good Content

Oct 31, 2017 | Digital Content

Research is the bedrock of content that converts shoppers into buyers. Why? Because it helps ensure your content is credible, helpful, and engaging. Credible: Strong content weeds out the junk on authoritative insights. Authority builds trust that strengthens bonds...

7 Ways to Create Better Content Than Your Competitor

Aug 11, 2017 | Digital Content

If you’ve found the benefits of content marketing, chances are that your competitors have, too. Your job as a marketing manager is to ensure that your content is better than your competitors. It needs to be more engaging, interesting, well-written, and precise than...

5 Common Typography Mistakes Every Designer Should Avoid

Jul 3, 2017 | Creative

“It's not a mistake to make a mistake, but it's a mistake to repeat the same mistake.” – Author Unknown The first mistake you should never make as a designer is thinking that you're not responsible for the text in a layout. The art of arranging type is called...

5 Reasons Marketers Should Consider a Social Media Strategy

Jun 26, 2017 | Digital Content

It’s well known that social media has proven to be a valuable channel for many brands. Observing the success of others can tempt marketers into giving social media a whirl themselves. However, many dive into social media without having a real strategy and therefore...

Why do Business Cards Still Work?

Jun 9, 2017 | Creative

Business cards haven’t lasted this long due to some warped sense of tradition or nostalgia. They’ve managed to stick around because they still add value to the networking experience. Whether you’re at a conference, mixer, or backyard BBQ, a business card allows you to...

Why Having a Facebook Page Doesn’t Make You a Social Media Expert

May 17, 2017 | Digital Content

In my time as a social media manager, I’ve encountered a lot of people who think they could do my job simply because they have a Facebook or Twitter account. I have been on social media since the early days of MySpace. I was on Facebook back when you had to have an...