Blog

Agentic AI Is Not a Channel Marketing Strategy

Mar 11, 2026 | Marketing

A risky idea is spreading among IT solution providers. It sounds brilliant, efficient, even forward-thinking: “We can cut costs by letting our marketing agency go, reduce our marketing staff to one really smart and energetic coordinator, and let AI handle the rest.”...

Blue Star Wins Nine MarCom and GDUSA Awards in 2025

Feb 28, 2026 | About Blue Star, Case Study

Each year, we recognize the outstanding efforts of our team by participating in the most prestigious marketing communication and graphic design competitions. Awards such as these validate our creative talents, help us attract equally talented people as we grow, and...

Technology Procurement Case Studies are Complicated: Write Them Anyway

Feb 12, 2026 | Digital Content

Writing a technology procurement case study is like trying to climb a mountain in flip-flops. It’s always going to be painful. Picture this: You land a great customer. Results are solid. You pitch the idea of a case study, and then legal gets involved, and the dreaded...

Blame Culture: When Mistakes Lead to Finger-Pointing, Everyone Loses

Jan 8, 2026 | Small Business Advice

A project misses a deadline. A shipment gets lost. A campaign underperforms. When a client bypasses normal channels to call my cell, the intent is clear. The conversation won’t begin with what happened—it will start with: "Who did this?" How easy it is, when something...

GEO vs SEO: How to Show Up in AI Searches

Aug 7, 2025 | Digital Content

When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real...

The Best Time to Send B2B Emails: Timing Strategies That Drive Engagement

Jul 24, 2025 | Marketing

In today’s world of overflowing inboxes and non-stop notifications, even the best email can get buried–unless it lands at just the right moment. Timing isn’t just a bonus; it can make or break your open and click-through rates. Unlike B2C audiences, B2B readers don’t...

UTM Codes: Your Fast Pass to Google Analytics

Jul 10, 2025 | Digital Content

In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google's Universal Analytics in 2012. Google Analytics was a...

Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh

Jun 12, 2025 | Branding

When scrolling through social media, you see a sea of content—videos, graphics, carousels, text overlays, GIFs, music, audio, and more. It’s fast, loud, and endless. And it’s why people are so good at ignoring what they don’t want to see. This overwhelm is why visuals...

GA4 basics: How to Escape the Chaos and Find Clarity

May 29, 2025 | Digital Content

Once, while in New York, my colleagues took me to a zombie-themed escape room for “fun.” This was honestly the last thing on earth I wanted to experience. But before I knew it, I was locked in a small room with my peers, a “zombie” crawling on all fours, and thousands...

Case study: The Long Game of Social Media Optimization

May 15, 2025 | Case Study

“Change is the only constant.”- Heraclitus (and every social media manager on the planet) Social media is one of the most dynamic and fast-evolving spaces in digital marketing. Algorithms shift, trends come and go, platform features get updated or scrapped, and...

Boost vs Paid Social Ads: Houston, Explain the Problem

Apr 17, 2025 | Social Media

In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting...

Getting into a Google Analytics Account: Help!

Mar 20, 2025 | Marketing

“Can you send me the login to our Google Analytics account?” is the most common question our clients ask us. I’m not knocking anyone; losing your login key for anything is common. I literally hook my house keys to my purse when not in use so that my purse becomes the...