Julia Briggs, Author at Blue Star

What posts should you promote on Facebook?

by Julia Briggs | Aug 5, 2020 | Digital Content

What posts should you promote on Facebook? SUBSCRIBE TO OUR BLOG Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get...

Myth: Using Keywords in Social Media Boosts SEO

by Julia Briggs | Jul 29, 2020 | Digital Content

Myth: Using Keywords in Social Media Boosts SEO SUBSCRIBE TO OUR BLOG It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best...

Why UTM Parameters Should be Part of your Strategy

by Julia Briggs | Jul 22, 2020 | Digital Content

Why UTM Parameters Should be Part of your Strategy SUBSCRIBE TO OUR BLOG As marketers, we’re always looking for ways to improve our strategy and show leadership that the work we’re doing is driving results. But, how do you prove that your recent campaign...

How your ads can build trust

by Julia Briggs | Jul 15, 2020 | Digital Content

How your ads can build trust SUBSCRIBE TO OUR BLOG Got to love click and bait articles plastered all over Facebook! And additionally, in a time when misinformation spreads like wildfire, and uncertainty is around every corner, marketers are finding ways to reconnect...

3 Content Types You Need in Your B2B Strategy

by Julia Briggs | Jul 8, 2020 | Digital Content

3 Content Types You Need in Your B2B Strategy SUBSCRIBE TO OUR BLOG You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be...

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