by Julia Briggs | Jun 16, 2022 | Digital Content, Marketing
Content communication is marketing’s lifeblood — you can’t market without it Ask seven different people about marketing and you’re likely to get seven different answers. But when you break it down, marketing is purely about content communication and...
by Julia Briggs | Feb 9, 2022 | Healthcare
Medication is only effective if people take it, and in the case of some prescription pharmaceuticals, cost and lack of access can prevent patients from taking a desperately needed drug. For individuals at risk of contracting HIV, access to pre-exposure prophylaxis...
by Julia Briggs | Sep 23, 2020 | Digital Content, Marketing
Why Blogging Matters SUBSCRIBE TO OUR BLOG Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our...
by Julia Briggs | Sep 16, 2020 | Digital Content, Marketing
Image Naming for SEO SUBSCRIBE TO OUR BLOG Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a...
by Julia Briggs | Sep 9, 2020 | Digital Content, Marketing
Duplicate Content Do’s and Don’t’s SUBSCRIBE TO OUR BLOG We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site...
