by Julia Briggs | Aug 26, 2020 | Digital Content
How much should you lean on industry benchmarks? SUBSCRIBE TO OUR BLOG As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow...
by Julia Briggs | Aug 19, 2020 | Digital Content
Here’s how to create attention-grabbing CTAs SUBSCRIBE TO OUR BLOG Your call-to-action is claimed to be the make-or-break point of your content. And to some, that’s surprising considering it’s usually just a word or two at the end of your message. There are many...
by Julia Briggs | Aug 12, 2020 | Digital Content
Don’t overlook thumbnail preview images on your website SUBSCRIBE TO OUR BLOG We believe in the power of being thought-leaders on social media, and one way we achieve that is by sharing third-party content in addition to our website content. By curating articles from...
by Julia Briggs | Aug 5, 2020 | Digital Content
What posts should you promote on Facebook? SUBSCRIBE TO OUR BLOG Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get...
by Julia Briggs | Jul 29, 2020 | Digital Content
Myth: Using Keywords in Social Media Boosts SEO SUBSCRIBE TO OUR BLOG It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best...
