Blog

A recipe for how to write a blog with minimal client input

Mar 6, 2025 | Marketing

One holiday, I was in the kitchen with my mom as she was making dinner. She was halfway along when her recipe card shifted, fell through a slit in the countertop, and buried itself behind the kitchen cabinets—all information and instructions, poof – gone. My husband...

Case Study: Writing Website Content with Minimal Information

Feb 20, 2025 | Case Study

Our client is a technology solutions provider supporting thousands of locations. They focus on strategic technical staffing, professional services, and managed digital systems. Last year, new leadership stepped in and quickly acquired additional companies. With a new...

New Social Media Platforms: Navigating the Shifting Social Landscape in 2025

Feb 6, 2025 | Digital Content, Marketing, Uncategorized

Mass migrations from the heavy-hitters Nothing is ever certain in social media (just ask MySpace). However, Q4 of 2024 was especially volatile for social media. According to the Guardian, X (née Twitter) lost approximately 2.5 million users from October 6th, 2024...

Case study: Achieving top SEO and SERP rankings with a targeted keyword strategy

Jan 23, 2025 | Case Study

Our client [CBTS] is an enterprise technology solution provider that serves a diverse range of over 3,000 global clients. Over the past year, the company took on a significant challenge: it wanted to improve its organic keyword rankings (via SEO) and increase its...

Avoid These 5 Social Media Mistakes: Best Practices for Success

Jan 9, 2025 | Marketing

Contents: Mistake #1: Defining your audience too broadly / being on too many platforms Mistake #2: Only posting "sales-y" posts Mistake #3: Not investing in social media ads Mistake #4: Using the wrong tone (too many cooks in the kitchen) Mistake #5: Inconsistent...

Case Study: The Strategic Power of Website Content Creation

Dec 17, 2024 | Case Study

The Client Pace Drivers is a national staffing and recruiting firm specializing in the trucking and transportation industry. Founded in 2009 by a former trucker driver, the company connects hiring managers and drivers with a driver-first approach, ensuring all...

Agile marketing: What is the methodology, and why does it matter?

Nov 13, 2024 | Marketing

I own two Goldendoodles, one of which is highly dood-i-ly. While he can sleep in a variety of weird-o positions and masterfully steal sharp objects off countertops, I would not say he is agile. He can clumsily leap our couch in a single bound. Still, I assure you he...

Blue Star wins seven MarCom and GDUSA Awards in 2024

Oct 17, 2024 | About Blue Star

Each year, we recognize the outstanding efforts of our team by participating in the most prestigious marketing communication and graphic design competitions. Awards such as these validate our creative talents, help us attract equally talented people as we grow, and...

Why interviews are key to writing effective digital marketing case studies

Sep 12, 2024 | Case Study

Just like with art, humans connect most strongly with storytelling that isn’t afraid to dive into specifics. It’s in the vivid details—those relatable, clearly defined moments—that we recognize challenges and aspirations we all share. Confessional songwriting and...

Five things to expect from your b2b content marketing editor

Aug 15, 2024 | Digital Content

In the blossoming digital era, developing strong, consistent digital content for your organization can make a difference in your growth prospects and overall success. But it is a full-time job that even well-intentioned professionals will find challenging to devote...

Four tips to avoid rush jobs and improve your creative process

Jul 18, 2024 | Creative

When my kids were young and still living at home, I often squeezed grocery shopping into the spare 20 minutes between music lessons. But after zipping through Giant Eagle in a frenzy, it was almost guaranteed I would forget one essential ingredient and have to carve...

Ethical AI: Part 2 – Best Practices of Using Gen AI Responsibly

Jun 20, 2024 | Digital Content

In part one of this series, I explained the ethical and potentially legal issues surrounding generative AI in creating content. In this post, I will discuss how I use AI best practices to help make better content for Blue Star’s...