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Advantages and Challenges of Healthcare Content Marketing

Advantages and Challenges of Healthcare Content Marketing

About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...

Adventurous Type: The Decorative Drop Cap

Adventurous Type: The Decorative Drop Cap

As the self-described type nerd in the office, I am always looking for interesting typography e­­xamples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...

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