Blog

4 Ways to Create Newsletters People Actually Read

Mar 24, 2017 | Inbound Marketing

Your business might be the perfect candidate for email newsletters. And, you might be smart to begin sending one out. Email marketing is a cost-efficient way to drive leads to your site, and sending a newsletter can help you build relationships with customers....

Blue Star Roundup: Our 9 Favorite Brands and why They Work

Mar 17, 2017 | Branding

Branding is difficult, and it can be hard to make your company’s voice heard in a sea of competition. That’s why the team at Blue Star Design’s come together to give you our favorite brands and why we think they work. Each one of the brands listed has a unique...

Get on Trend: Why You Need Video Content on Your Blog

Mar 15, 2017 | Digital Content

Videos can do things words can never do: Show a smile lighting up a child’s face. Capture a snowboarder careening down a slope. Freeze a gymnast sticking a landing. So why don’t more company blogs have video content? There are plenty of so-called reasons for avoiding...

Three Great Resources to Learn More About Design Software

Mar 10, 2017 | Creative

At Blue Star Design, we use Adobe Creative Cloud applications to create everything from app avatars and email graphics to ads, brochures, and trade show booths. Click here to see our portfolio. Some of our favorite design applications include InDesign (for page...

Crop Where it Counts

Mar 8, 2017 | Creative

The one change request I always seem to get from clients is to “stop chopping the tops off people’s heads.” Now that sounds pretty gruesome and violent. But I am not a savage (a pirate maybe, but definitely not a savage). And I’m really not doing any chopping — I am...

7 Email Marketing Tips You Might Not Think of

Mar 3, 2017 | Inbound Marketing

There’s a science to creating the perfect email. From the subject to the footer, your email needs to engage recipients and prevent them from pressing delete. After all, as soon as they’re bored, they will delete a marketing email. You have to captivate your audience...

So You Write a Blog!….That Nobody Reads

Jan 11, 2017 | Digital Content

If you have a business blog, that’s a step in the right direction. Blogging isn’t just a cornerstone of the “inbound marketing methodology.” It is also a way to keep your website looking professional, tell your readers new updates about your business, and stay in...

7 Essentials of Healthcare Content Marketing to Get You Started

Nov 30, 2016 | Digital Content, Healthcare

So your mind’s made up: You’re convinced that content marketing can strengthen your healthcare business. So what’s next? For starters, take a minute and reflect on what you’re getting yourself into. You’re going to need more money, more people, more decisions and more...

How to USE Design-driven Blogging to Supercharge Your Blog

Nov 28, 2016 | Creative, Digital Content

You wrote a blog that is 1,000 words – perfect length – great job! You were careful to use keywords in your headline, first paragraph, and URL. Very nice! Your page title is spot-on at 65 characters. You have links to previous content. You threw in some easy-to-digest...

Advantages and Challenges of Healthcare Content Marketing

Nov 4, 2016 | Digital Content

About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...

The Value of Content Marketing for Healthcare Organization

Oct 12, 2016 | Digital Content, Healthcare, Inbound Marketing

People need to trust their doctors, nurses, and anybody else who can help them recover from illnesses and injuries. Once we find a doctor or a medical practice we like, trust helps forge a bond that can last the rest of our lives. This reality gives healthcare...

Adventurous Type: The Decorative Drop Cap

Jul 25, 2015 | Creative

As the self-described type nerd in the office, I am always looking for interesting typography examples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...