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So You Write a Blog!….That Nobody Reads

So You Write a Blog!….That Nobody Reads

If you have a business blog, that’s a step in the right direction. Blogging isn’t just a cornerstone of the “inbound marketing methodology.” It is also a way to keep your website looking professional, tell your readers new updates about your business, and stay in...

Advantages and Challenges of Healthcare Content Marketing

Advantages and Challenges of Healthcare Content Marketing

About three-fourths of Americans go online for facts about health[1]. So it’s no surprise that more than 90 percent of hospital marketing people say they are either planning to start a content project or they’ve already got one up and running[2]. A lot’s going on the...

Adventurous Type: The Decorative Drop Cap

Adventurous Type: The Decorative Drop Cap

As the self-described type nerd in the office, I am always looking for interesting typography e­­xamples in my personal reading and for best practices for graphic designers in the digital world. Drop caps are those letters that are larger than the body text—usually...

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