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Don’t overlook thumbnail preview images on your website

Don’t overlook thumbnail preview images on your website

We believe in the power of being thought-leaders on social media, and one way we achieve that is by sharing third-party content in addition to our website content. By curating articles from reputable sources, we’re not only straying away from the “me me me” messaging...

What posts should you promote on Facebook?

What posts should you promote on Facebook?

Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get very different results from the two. Some background first,...

Myth: Using Keywords in Social Media Boosts SEO

Myth: Using Keywords in Social Media Boosts SEO

It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best practice to utilize industry-known keywords in social media posts,...

Why UTM Parameters Should be Part of your Strategy

Why UTM Parameters Should be Part of your Strategy

As marketers, we're always looking for ways to improve our strategy and show leadership that the work we're doing is driving results. But, how do you prove that your recent campaign was effective in leading people to your website? That's where UTM codes come in.  What...

How your ads can build trust

How your ads can build trust

Got to love click and bait articles plastered all over Facebook! And additionally, in a time when misinformation spreads like wildfire, and uncertainty is around every corner, marketers are finding ways to reconnect with their audiences. The Drum says only “14% [of...

3 Content Types You Need in Your B2B Strategy

3 Content Types You Need in Your B2B Strategy

You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be organic, sponsored, and direct sponsored.  What’s the difference...

How we use Trello

How we use Trello

Does your team struggle with project management and staying organized? You're not alone. Only 22% of organizations use project management software, even though 77% of high-performing projects use project management software. Marketing teams have several projects in...

Level-Up your Strategy with Targeted Advertising

Level-Up your Strategy with Targeted Advertising

The right place and time are becoming more than just luck with capabilities for advertising. Marketers are taking their user experience to the next level by delivering content that is the most relevant to customers.  Finding your ideal audience Customized content...

How to live-stream with confidence

How to live-stream with confidence

In a world where taking events to the digital space is a major step in staying relevant, live-streaming has been a key tool in keeping up. From live-streamed concerts to paint-and-sips to workouts, organizations worldwide are proving that streaming is the secret to...

Instagram features to use in your social strategy

Instagram features to use in your social strategy

Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...

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WITH PROVEN EXPERIENCE IN
 HEALTHCARE, TECHNOLOGY, 
MANUFACTURING, ENGINEERING, HIGHER EDUCATION, AND B2B FOR MID TO ENTERPRISE LEVEL ORGANIZATIONS. 

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