by John Briggs | Jul 8, 2026 | About Blue Star, Marketing, Small Business Advice
The AI wave is here. Discover why the most successful businesses combine AI with human expertise instead of replacing strategy with automation. I’ve been in digital and technology marketing for a long time. Long enough to have watched this industry reinvent itself —...
by John Briggs | Apr 23, 2026 | Digital Content, Marketing
There’s a buzz happening in boardrooms and budget meetings right now, and it goes something like this: “We have AI now. How much of our marketing team do we really need?” It’s a fair question on the surface. AI tools are genuinely impressive. They...
by John Briggs | Mar 11, 2026 | Marketing
A Thought Experiment from the Frontlines of Channel Marketing A risky idea is spreading among IT solution providers. It sounds brilliant, efficient, even forward-thinking: “We can cut costs by letting our marketing agency go, reduce our marketing staff to one really...
