by John Briggs | Apr 23, 2026 | Digital Content, Marketing
There’s a buzz happening in boardrooms and budget meetings right now, and it goes something like this: “We have AI now. How much of our marketing team do we really need?” It’s a fair question on the surface. AI tools are genuinely impressive. They...
by John Briggs | Mar 11, 2026 | Marketing
A Thought Experiment from the Frontlines of Channel Marketing A risky idea is spreading among IT solution providers. It sounds brilliant, efficient, even forward-thinking: “We can cut costs by letting our marketing agency go, reduce our marketing staff to one really...
