It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best practice to utilize industry-known keywords in social media posts,...
As marketers, we're always looking for ways to improve our strategy and show leadership that the work we're doing is driving results. But, how do you prove that your recent campaign was effective in leading people to your website? That's where UTM codes come in. What...
Got to love click and bait articles plastered all over Facebook! And additionally, in a time when misinformation spreads like wildfire, and uncertainty is around every corner, marketers are finding ways to reconnect with their audiences. The Drum says only “14% [of...
You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be organic, sponsored, and direct sponsored. What’s the difference...
Are you throwing money at your Facebook Ads and not seeing the results you hoped for? When using the tool correctly, you can get a wide reach and a high number of conversions from your target audience. If you’re not paying attention to its pitfalls, you may just be...
Does your team struggle with project management and staying organized? You're not alone. Only 22% of organizations use project management software, even though 77% of high-performing projects use project management software. Marketing teams have several projects in...
The right place and time are becoming more than just luck with capabilities for advertising. Marketers are taking their user experience to the next level by delivering content that is the most relevant to customers. Finding your ideal audience Customized content...
In a world where taking events to the digital space is a major step in staying relevant, live-streaming has been a key tool in keeping up. From live-streamed concerts to paint-and-sips to workouts, organizations worldwide are proving that streaming is the secret to...
Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...
Trust us when we say you’re not the first marketer to sit and shake your head when trying to figure out how much to spend on your social media ads. Pulling dollar amounts out of thin air is a daunting task and often ineffective. We’re ready to share our secrets with...
Digging into social media reports can be an overwhelming task. And once you finally become a pro, critical benchmarks seem to change. Before wading into the waters of which metrics your organization should be tracking, it’s important to note that each of our clients...
Adding external links (links that go to other websites) might sound like it’s counterproductive. You might be worried that you’re directing traffic away from your website, that your website won’t look legitimate (because you have to consult other sources), or that it...
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