by Julia Briggs | Oct 31, 2017 | Digital Content
Why Research is Vital to Good Content SUBSCRIBE TO OUR BLOG Research is the bedrock of content that converts shoppers into buyers. Why? Because it helps ensure your content is credible, helpful, and engaging. Credible: Strong content weeds out the junk on...
by Julia Briggs | Aug 11, 2017 | Digital Content
7 Ways to Create Better Content Than Your Competitor SUBSCRIBE TO OUR BLOG If you’ve found the benefits of content marketing, chances are that your competitors have, too. Your job as a marketing manager is to ensure that your content is better than your competitors....
by Julia Briggs | Apr 17, 2017 | Digital Content, Marketing
Anatomy of a Good Blog Post SUBSCRIBE TO OUR BLOG Blogs are part of the lifeblood of inbound marketing. They not only help you create useful content for your readers, but they also help build your reputation as an authoritative source for information in your field....
by Julia Briggs | Mar 29, 2017 | Creative, Digital Content
Get GIF-Y With it: Considerations for Using Animated GIFS in Media SUBSCRIBE TO OUR BLOG As marketers, we know we need to stay on-trend. To speak to younger generations, we have to use their language. One of the newest and most well-known languages of Gen Z and...
by Julia Briggs | Mar 15, 2017 | Digital Content
Get on Trend: Why You Need Video Content on Your Blog SUBSCRIBE TO OUR BLOG Videos can do things words can never do: Show a smile lighting up a child’s face. Capture a snowboarder careening down a slope. Freeze a gymnast sticking a landing. So why don’t more company...
