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4 Signs You are Ready for Marketing Automation

4 Signs You are Ready for Marketing Automation

Marketing automation can push your sales and promotion efforts into the fast lane — but only if you’re prepared for it. That’s a point many companies miss in their hunger for sales. They want marketing automation software because it seems so powerful in principle. Who...

3 Benefits of a Marketing Retainer

3 Benefits of a Marketing Retainer

A marketing retainer helps agencies and clients stop bouncing from one project to the next. Retainers also cement lasting relationships because they naturally align the interests of marketers and the companies they work for. But what does a marketing retainer look...

3 SEO Factors You can Manage for Improved Ranking

3 SEO Factors You can Manage for Improved Ranking

Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t.  You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...

5 Major Google Penalties and How to Avoid Them

5 Major Google Penalties and How to Avoid Them

Google can bestow life upon your business, granting search results that help you sell your products and services and outmaneuver competitors. Well, it can — as long as you avoid the dreaded Google penalty. The penalty happens to websites that run afoul of Google’s...

Top 3 Favorite Project Tools for Content Creation

Top 3 Favorite Project Tools for Content Creation

Adding a blog post to your website is a cinch. It's everything else that gets complicated. Developing post ideas Researching Outlining Assigning Writing Editing Illustrating Optimizing for search Getting stakeholder approval Publishing Promoting on social media You...

Why Research is Vital to Good Content

Why Research is Vital to Good Content

 Research is the bedrock of content that converts shoppers into buyers. Why? Because it helps ensure your content is credible, helpful, and engaging.  Credible: Strong content weeds out the junk on authoritative insights. Authority builds trust that strengthens bonds...

7 Ways to Create Better Content Than Your Competitor

7 Ways to Create Better Content Than Your Competitor

If you’ve found the benefits of content marketing, chances are that your competitors have, too. Your job as a marketing manager is to ensure that your content is better than your competitors. It needs to be more engaging, interesting, well-written, and precise than...

5 Common Typography Mistakes Every Designer Should Avoid

5 Common Typography Mistakes Every Designer Should Avoid

“It's not a mistake to make a mistake, but it's a mistake to repeat the same mistake.” – Author Unknown The first mistake you should never make as a designer is thinking that you're not responsible for the text in a layout. The art of arranging type is called...

Why do Business Cards Still Work?

Why do Business Cards Still Work?

Business cards haven’t lasted this long due to some warped sense of tradition or nostalgia. They’ve managed to stick around because they still add value to the networking experience. Whether you’re at a conference, mixer, or backyard BBQ, a business card allows you to...

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