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Instagram features to use in your social strategy

Instagram features to use in your social strategy

Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...

Social Media Metrics That Matter

Social Media Metrics That Matter

Digging into social media reports can be an overwhelming task. And once you finally become a pro, critical benchmarks seem to change.  Before wading into the waters of which metrics your organization should be tracking, it’s important to note that each of our clients...

Go Against Intuition: Add External Links to Blog Posts

Go Against Intuition: Add External Links to Blog Posts

Adding external links (links that go to other websites) might sound like it’s counterproductive. You might be worried that you’re directing traffic away from your website, that your website won’t look legitimate (because you have to consult other sources), or that it...

B2B Social Media Trends for 2020

B2B Social Media Trends for 2020

Social media changes every day. While we do our best to stay on our toes with the latest trends, we often see platforms adding new features overnight that become the next hottest craze. It’s crucial to integrate these new tools into our marketing strategies as quickly...

4 Signs You are Ready for Marketing Automation

4 Signs You are Ready for Marketing Automation

Marketing automation can push your sales and promotion efforts into the fast lane — but only if you’re prepared for it. That’s a point many companies miss in their hunger for sales. They want marketing automation software because it seems so powerful in principle. Who...

3 Benefits of a Marketing Retainer

3 Benefits of a Marketing Retainer

A marketing retainer helps agencies and clients stop bouncing from one project to the next. Retainers also cement lasting relationships because they naturally align the interests of marketers and the companies they work for. But what does a marketing retainer look...

3 SEO Factors You can Manage for Improved Ranking

3 SEO Factors You can Manage for Improved Ranking

Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t.  You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...

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