Julia Briggs, Author at Blue Star

Why Keyword Stuffing Can Kill Your SEO

by Julia Briggs | Sep 2, 2020 | Digital Content

Why Keyword Stuffing Can Kill Your SEO SUBSCRIBE TO OUR BLOG The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword...

How much should you lean on industry benchmarks?

by Julia Briggs | Aug 26, 2020 | Digital Content

How much should you lean on industry benchmarks? SUBSCRIBE TO OUR BLOG As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow...

Here’s how to create attention-grabbing CTAs

by Julia Briggs | Aug 19, 2020 | Digital Content

Here’s how to create attention-grabbing CTAs SUBSCRIBE TO OUR BLOG Your call-to-action is claimed to be the make-or-break point of your content. And to some, that’s surprising considering it’s usually just a word or two at the end of your message. There are many...

Don’t overlook thumbnail preview images on your website

by Julia Briggs | Aug 12, 2020 | Digital Content

Don’t overlook thumbnail preview images on your website SUBSCRIBE TO OUR BLOG We believe in the power of being thought-leaders on social media, and one way we achieve that is by sharing third-party content in addition to our website content. By curating articles from...

What posts should you promote on Facebook?

by Julia Briggs | Aug 5, 2020 | Digital Content

What posts should you promote on Facebook? SUBSCRIBE TO OUR BLOG Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get...

Why Keyword Stuffing Can Kill Your SEO

Here’s how to create attention-grabbing CTAs

Don’t overlook thumbnail preview images on your website

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