Duplicate Content Do’s and Don’t’s SUBSCRIBE TO OUR BLOG We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site...
Why Keyword Stuffing Can Kill Your SEO SUBSCRIBE TO OUR BLOG The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword...
How much should you lean on industry benchmarks? SUBSCRIBE TO OUR BLOG As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow...
Here’s how to create attention-grabbing CTAs SUBSCRIBE TO OUR BLOG Your call-to-action is claimed to be the make-or-break point of your content. And to some, that’s surprising considering it’s usually just a word or two at the end of your message. There are many...
Don’t overlook thumbnail preview images on your website SUBSCRIBE TO OUR BLOG We believe in the power of being thought-leaders on social media, and one way we achieve that is by sharing third-party content in addition to our website content. By curating articles from...