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You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be organic, sponsored, and direct sponsored.  What’s the difference...

Are you throwing money at your Facebook Ads and not seeing the results you hoped for? When using the tool correctly, you can get a wide reach and a high number of conversions from your target audience. If you’re not paying attention to its pitfalls, you may just be...

The right place and time are becoming more than just luck with capabilities for advertising. Marketers are taking their user experience to the next level by delivering content that is the most relevant to customers.  Finding your ideal audience Customized content...

In a world where taking events to the digital space is a major step in staying relevant, live-streaming has been a key tool in keeping up. From live-streamed concerts to paint-and-sips to workouts, organizations worldwide are proving that streaming is the secret to...

Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...

Trust us when we say you’re not the first marketer to sit and shake your head when trying to figure out how much to spend on your social media ads. Pulling dollar amounts out of thin air is a daunting task and often ineffective. We’re ready to share our secrets with...

Social media changes every day. While we do our best to stay on our toes with the latest trends, we often see platforms adding new features overnight that become the next hottest craze. It’s crucial to integrate these new tools into our marketing strategies as quickly...