In a world where taking events to the digital space is a major step in staying relevant, live-streaming has been a key tool in keeping up. From live-streamed concerts to paint-and-sips to workouts, organizations worldwide are proving that streaming is the secret to...
Instagram has grown rapidly over the last few years. If it's not part of your social strategy, it needs to be. Whether you market B2B or B2C, nearly 500 million users are on it. The possibilities are endless with the constant updates implemented for users and...
Trust us when we say you’re not the first marketer to sit and shake your head when trying to figure out how much to spend on your social media ads. Pulling dollar amounts out of thin air is a daunting task and often ineffective. We’re ready to share our secrets with...
Digging into social media reports can be an overwhelming task. And once you finally become a pro, critical benchmarks seem to change. Before wading into the waters of which metrics your organization should be tracking, it’s important to note that each of our clients...
Adding external links (links that go to other websites) might sound like it’s counterproductive. You might be worried that you’re directing traffic away from your website, that your website won’t look legitimate (because you have to consult other sources), or that it...
Marketers across the globe right now are working hard to figure out how to best communicate during the COVID-19 crisis. Since stay-at-home orders are in place, more eyes are on your social content. But are you sending the right message? Should you only be focusing on...
Social media changes every day. While we do our best to stay on our toes with the latest trends, we often see platforms adding new features overnight that become the next hottest craze. It’s crucial to integrate these new tools into our marketing strategies as quickly...
PDFs (Portable Document Formats) were created by Adobe 25 years ago and they've served as an excellent way to share photo- and font-embedded designs ever since. (See this Adobe Blog for more PDF history.) At Blue Star Design, we send our proofs to clients via PDF....
Sure, successful digital marketing requires quality software, computers, networks, and data. But tools are no substitute for savvy. Perhaps the greatest challenge is figuring out how to get smart about digital marketing when Amazon has hundreds of books on the topic...
Google AdWords is the system that puts all those ads at the top of your Google search results. Companies invest in AdWords because it’s a savvy companion to traditional search engine optimization. That being said, we did not say AdWords is superior to traditional, or...
Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t. You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...
Google can bestow life upon your business, granting search results that help you sell your products and services and outmaneuver competitors. Well, it can — as long as you avoid the dreaded Google penalty. The penalty happens to websites that run afoul of Google’s...
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