Marketers across the globe right now are working hard to figure out how to best communicate during the COVID-19 crisis. Since stay-at-home orders are in place, more eyes are on your social content. But are you sending the right message? Should you only be focusing on...
Social media changes every day. While we do our best to stay on our toes with the latest trends, we often see platforms adding new features overnight that become the next hottest craze. It’s crucial to integrate these new tools into our marketing strategies as quickly...
PDFs (Portable Document Formats) were created by Adobe 25 years ago and they've served as an excellent way to share photo- and font-embedded designs ever since. (See this Adobe Blog for more PDF history.) At Blue Star Design, we send our proofs to clients via PDF....
Sure, successful digital marketing requires quality software, computers, networks, and data. But tools are no substitute for savvy. Perhaps the greatest challenge is figuring out how to get smart about digital marketing when Amazon has hundreds of books on the topic...
Google AdWords is the system that puts all those ads at the top of your Google search results. Companies invest in AdWords because it’s a savvy companion to traditional search engine optimization. That being said, we did not say AdWords is superior to traditional, or...
Search engine optimization (SEO) is about managing what you can control and adapting to what you can’t. You can’t do much about Google’s penalty policies. Improving your website structure might be somebody else’s job. But you can have a direct impact on a few vital...
Google can bestow life upon your business, granting search results that help you sell your products and services and outmaneuver competitors. Well, it can — as long as you avoid the dreaded Google penalty. The penalty happens to websites that run afoul of Google’s...
Adding a blog post to your website is a cinch. It's everything else that gets complicated. Developing post ideas Researching Outlining Assigning Writing Editing Illustrating Optimizing for search Getting stakeholder approval Publishing Promoting on social media You...
Research is the bedrock of content that converts shoppers into buyers. Why? Because it helps ensure your content is credible, helpful, and engaging. Credible: Strong content weeds out the junk on authoritative insights. Authority builds trust that strengthens bonds...
If you’ve found the benefits of content marketing, chances are that your competitors have, too. Your job as a marketing manager is to ensure that your content is better than your competitors. It needs to be more engaging, interesting, well-written, and precise than...
It’s well known that social media has proven to be a valuable channel for many brands. Observing the success of others can tempt marketers into giving social media a whirl themselves. However, many dive into social media without having a real strategy and therefore...
In my time as a social media manager, I’ve encountered a lot of people who think they could do my job simply because they have a Facebook or Twitter account. I have been on social media since the early days of MySpace. I was on Facebook back when you had to have an...
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