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Pop It To Block It expands, focuses reach of HIV prevention efforts with Blue Star marketing campaign

Feb 9, 2022 | Healthcare

Medication is only effective if people take it, and in the case of some prescription pharmaceuticals, cost and lack of access can prevent patients from taking a desperately needed drug. For individuals at risk of contracting HIV, access to pre-exposure prophylaxis...

Why Blogging Matters

Sep 23, 2020 | Digital Content, Inbound Marketing

Your goal is to get new clients, right? Well, it’s 2020, and we know that our website is one of the most important tools we have today in getting these new clients. So what’s the best way to connect the dots and get our website seen? We’re glad you ask: By ranking...

Image Naming for SEO

Sep 16, 2020 | Digital Content, Inbound Marketing

Do you rename your images when you upload them to your website? If not, let’s hit pause real quick and talk about why you should. Image naming is easily overlooked but is a best practice that content marketers need to make a habit. Why is image naming important? Have...

Duplicate Content Do’s and Don’t’s

Sep 9, 2020 | Digital Content, Inbound Marketing

We often run into duplicate content scenarios when people want to use the same content for a sister company. Typically, it’s more cost-effective to rebrand a blog or white paper and publish it to the sister site than to start from scratch. But what price do you pay...

Why Keyword Stuffing Can Kill Your SEO

Sep 2, 2020 | Digital Content

The more, the merrier, right? Well, not quite. Sometimes less is more, and that’s the case when it comes to keywords. Using too many, or stuffing as many as you can onto your page is called ‘keyword stuffing.’ A little history… Keyword stuffing used to be a best...

How much should you lean on industry benchmarks?

Aug 26, 2020 | Digital Content

As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow us to set goals to aim to outperform our competitors. And while this...

Here’s how to create attention-grabbing CTAs

Aug 19, 2020 | Digital Content

Your call-to-action is claimed to be the make-or-break point of your content. And to some, that’s surprising considering it’s usually just a word or two at the end of your message. There are many things to consider when crafting the perfect CTA — color, placement,...

Don’t overlook thumbnail preview images on your website

Aug 12, 2020 | Digital Content

We believe in the power of being thought-leaders on social media, and one way we achieve that is by sharing third-party content in addition to our website content. By curating articles from reputable sources, we’re not only straying away from the “me me me” messaging...

What posts should you promote on Facebook?

Aug 5, 2020 | Digital Content

Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get very different results from the two. Some background first,...

Myth: Using Keywords in Social Media Boosts SEO

Jul 29, 2020 | Digital Content

It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best practice to utilize industry-known keywords in social media posts,...

Why UTM Parameters Should be Part of your Strategy

Jul 22, 2020 | Digital Content

As marketers, we're always looking for ways to improve our strategy and show leadership that the work we're doing is driving results. But, how do you prove that your recent campaign was effective in leading people to your website? That's where UTM codes come in. What...

How your ads can build trust

Jul 15, 2020 | Digital Content

Got to love click and bait articles plastered all over Facebook! And additionally, in a time when misinformation spreads like wildfire, and uncertainty is around every corner, marketers are finding ways to reconnect with their audiences. The Drum says only “14% [of...