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As marketers, one of the ways we measure our success is by comparing our results with benchmarks. Whether it is email open rates, social media engagements, or responses. Industry benchmarks allow us to set goals to aim to outperform our competitors. And while this...

Before we kick things off, it’s important to understand the difference between boosting a post and promoting an ad. While they’ll look the same on someone’s news feed, at the end of the day, you’ll get very different results from the two. Some background first,...

It’s pretty common for clients to ask us to incorporate their keyword strategy that they use for blogs, ebooks, and other website content into their social media strategy. While it’s always a best practice to utilize industry-known keywords in social media posts,...

As marketers, we're always looking for ways to improve our strategy and show leadership that the work we're doing is driving results. But, how do you prove that your recent campaign was effective in leading people to your website? That's where UTM codes come in.  What...

Got to love click and bait articles plastered all over Facebook! And additionally, in a time when misinformation spreads like wildfire, and uncertainty is around every corner, marketers are finding ways to reconnect with their audiences. The Drum says only “14% [of...

You’ve got your social media pages active and are regularly posting—great! But how do you take your strategy to the next level? By sifting through your content and determining what content should be organic, sponsored, and direct sponsored.  What’s the difference...

Are you throwing money at your Facebook Ads and not seeing the results you hoped for? When using the tool correctly, you can get a wide reach and a high number of conversions from your target audience. If you’re not paying attention to its pitfalls, you may just be...